如何结合 Google Analytics 和 Google AdWords gtag.js？

Question

我的 Google 分析代码是：

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-119899800-1"></script>
<script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());

    gtag('config', 'UA-119899800-1');
</script>

Google AdWords 给了我相同的代码：

<!-- Global site tag (gtag.js) - Google AdWords: 796207283 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-796207283"></script>
<script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());

    gtag('config', 'AW-796207283');
</script>

在哪里以及如何找到这些代码？

Answer 1

您应该以这种方式合并代码：

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-119899800-1"></script>
<script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());

    gtag('config', 'UA-119899800-1');
    gtag('config', 'AW-796207283');
</script>

并将其插入您需要的 <head> 页。

https://support.google.com/google-ads/answer/7548399?hl=en

如何结合 Google Analytics 和 Google AdWords gtag.js？

How to combine Google Analytics and Google AdWords gtag.js?

google-analytics

google-ads-api